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Jonathan A.J. Wilson


Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood.

■ It’s written by an expert who has worked in academia and industry for over 20 years

■ It’s for practitioners and academics

■ It’s an alternative approach to branding made for today, even if you aren’t in the Halal space

■ It’s packed with models and tool-kits that you can use

■ It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes


About the Author

Professor Jonathan A.J. Wilson PhD is an award-winning Academic and Partner of the Business and Brand Strategy firm, Dragonfly Black. He has spent the past 20 years specialising in what he calls the ABCDs of Business and culture: Advertising, Branding, Communications, and Digital. With a Chemistry degree, MBA and PhD in Branding, he champions the art in Science and the science in Art. Professor Wilson has published over 200 pieces of work, which have led to over 100 conference-speaking engagements across the globe.



"Great work! "

In this timely book, when we are bombarded with branding and commercials, its good to know the Islamic perspective of the whole branding idea. Working as a marketer this book has become an indispensable tool for my work. Great work! 

Zahid Rehman

2019-12-02 05:34:48



Halal Branding


    • Publisher : Claritas Books (27 Sept. 2018)
    • Language: : English
    • Paperback : 380 pages
    • ISBN-10 : 1905837577
    • ISBN-13 : 978-1905837571
    • Dimensions : 15.3 x 2.9 x 23.4 cm
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